About Douglas Ferguson

Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops.

Workshop: Design Sprint

Learn the Design Sprint process from Douglas Ferguson, professional facilitator and president of Voltage Control. The Design Sprint is a method for answering big questions quickly. It’s a greatest hits of design thinking, Lean Startup-style business strategy, innovation, behavioral science, and more, packaged into a battle-tested method any team can use. In this fun, fast-paced, hands-on workshop, you’ll learn by doing as Douglas leads you through a complete sprint—super-compressed into 2 hours.

The Workshop
In this workshop, Douglas will rapidly lead you through all five stages of the Design Sprint process, teaching how the various steps fit together and why and how they work. You’ll learn tips and tricks for facilitating a Design Sprint (whether it’s your first or 101st) and for incorporating these techniques into normal meetings.

The workshop format is activity-based. Douglas won’t just talk at you-you’ll put pen to paper, work with others, and build muscle memory for the sprint activities. And there will be plenty of time for Q&A, so you can learn from Douglas’ experience running many Design Sprints with teams at Google and some of the world’s most exciting startups, from consumer to enterprise, from hardware to software, and in fields from healthcare to retail to robotics to agriculture.

Synopsis
The workshop covers all five stages of the Design Sprint process:

1) Map
2) Sketch
3) Decide
4) Prototype
5) Test

Who should attend?
. Startup founders
. Executives
. Team leaders and managers
. Product managers
. Marketers
. Designers
. Engineers

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Email: conference@baistanbul.org
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