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David Tomov-Strock

Senior Business Analyst @MentorMate

David Tomov-Strock is a Senior Business Analyst at MentorMate (part of Tieto Tech Consulting) with a decade of experience across sectors including healthcare, insurance, and higher education. David has learned that success rarely comes from a perfectly phrased user story; it comes from the ability to stay adaptable when a project inevitably goes sideways.

Based in Bulgaria, David is known for a pragmatic, slightly skeptical take on industry dogma. He has spent years mentoring analysts and designing promotion assessments with a focus on the human realities of the role: navigating difficult stakeholders, avoiding “order taking,” and delivering real value. On stage, David brings an engaging, story-driven style to the stage while sharing his own past mistakes so that his audience doesn’t have to repeat them.

Keynote: Getting to the heart of the matter with storytelling

As products become more agentic, teams must convince stakeholders and customers to trust systems that act on their behalf. This session explores how storytelling helps business analysts and designers explain autonomy, manage risk perceptions, and clearly communicate value without overwhelming audiences or over-promising intelligence. Together we’ll explore ways to:

  • Pack the emotional punch needed to get results

  • Say only what you need to say to get your message across

  • Tailor your message to the right audience