Laura Brandenburg, CBAP, helps business analysts unlock new opportunities in their career with practical, real-world online training. She is the founder of Bridging the Gap, author of The Value-Driven Business Analyst and How to Start a Business Analyst Career, and creator of The Business Analyst Blueprint® training program. Laura facilitates the Sustainability Exchange, a group of professionals in BA-related roles that support each other around sustainability, and actively invests in projects and companies that regenerate ecosystems, promote climate security, and repattern broken systems.
Laura Brandenburg
Founder @Bridging the Gap
Keynote: From Reactive to Proactive: How to Think and Act Like a Business Analyst
Business analysts are often pulled into work reactively: responding to requests, documenting decisions after they’ve been made, or rushing to “keep up.” Over time, this can make it harder to see (and articulate) the real value of the role.
In this interactive session, participants will step back from day-to-day delivery to examine how business analysts create value before decisions are made through sense-making, clarity, and intentional influence.
During the session, participants will:
• Reflect on a real example of value they’ve already created and practice articulating it with more confidence
• Use a light self-assessment grounded in The Business Analyst Blueprint® to identify where their work has become reactive, and where a small shift could have an outsized impact
• Distinguish between low-value and high-value activities, including where AI can support clarity and better decisions (not just faster documentation)
Participants will leave with clearer language for the value they bring, a deeper understanding of how business analysis supports better decision-making, and one intentional next step they can take immediately…regardless of role, title, or organization.