Reydan Yaşar is an academic researcher and practitioner in the field of Management Information Systems, holding a PhD with a focus on consumer behavior in the sharing economy. She is an instructor in the Management Information Systems department at Boğaziçi University, where her work focuses on business analysis, systems analysis and design, and user-centered solution development. Her research interests include the sharing economy, circular economy, user experience, product discovery, design thinking, and user behavior. Reydan is actively involved in the international Business Analysis and UX community and is a certified member of the IIBA.