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Besim Kosova & Örsan Tülüce

Experience Design Head & Partner @UXservices / UX Strategist & Product Designer @UXservices

About Besim Kosova

Besim Kosova is the Experience Design Head and Partner of UXservices, currently leads multiple Service Design (SD), Customer Experience (CX), User Experience (UX), UX Research and Usability Testing projects for both local and multinational brands from various industries and regions. Also provides trainings and workshops for groups or individual business professionals.
By being a marketing consultant, full stack marketer and former product manager, he has the perspective that covers Customer Life Cycle process end-to-end. Also contributes to global UX know-how, by conducting researches, delivering speeches and trainings via his active role on communities like UXPA, UXistanbul, ProductTank İstanbul, etc. and also by being a guest lecturer in various universities.
Besim holds a master’s degree in Communication Strategies from Galatasaray University.

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About Örsan Tülüce

Orsan is awarded product designer and systematic investigator who is responsible to gather information from users in order to add context and actionable insights into the process of designing the user experience and crafting compelling stories. Currently, he continues his career as Lead-UX Researcher, Strategist in UXservices by taking the role of coaching, managing multi-disciplinary research/ design teams and help companies to drive the design strategy, the vision of a product and materialize opportunities by aligning both user needs, business goals and delivering user-focused actionable insights to drive growth.

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Workshop: User Research in Product Development


Great product experiences and successful strategy executions start with a good understanding of users. User research is a critical component of the design/ development process and it enables product teams to design products in a way that meets the requirements of both strategic, market and user values.

During this workshop, you will explore how can you position user research activities in different phases of product, business development projects by considering long-term earnings. Learn how to match the project goals and the research methods which let you explore the users’ world. And practice the path which enables you to reach the data and how to transform it into the smart design decisions.

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    BA-Works Business Analysis Services

    Eski Büyükdere Street.
    Maslak Business Center,
    Block: A Floor: 8
    Sarıyer / Istanbul – Turkey
    Email: conference@baistanbul.org
    Phone: +90 212 276 06 41


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