About Andrej Guštin

Andrej Guštin has more than 20 years’ of experience in large-scale project management, business process management, consulting and training. His activities are in general in management business consulting on strategy, process optimization and process innovation. As a “representative from business”, he regularly holds lectures and Case Study presentations at the different university programs in Slovenia. Andrej is a vice president of IIBA CHAPTER SLOVENIA and holds a Science Master Degree. In his spare time, Andrej enjoys cycling, cross-country skiing and diving.

About Jaka Oman

Jaka Oman is the CEO and founder of “resna igra”, which is a LEGO® SERIOUS PLAY® focused business consultancy. Jaka is one of the first and most experienced certified LSP facilitators in Slovenia and Western Balkan region. His consulting work is concentrated on strategy development, managing organizational culture, increasing productivity and project management.

In 2019 a successful collaboration was made with “resna igra” and IIBA CHAPTER SLOVENIA, where the LEGO® SERIOUS PLAY® method was combined with various BA tools in order to enrich the solution development process.

After finishing the bachelor’s degree in Marketing and Marketing Communications at the Faculty for Social Science at the University of Ljubljana’s, Jaka acquired a master’s degree in International Applied Communication at the Business Schools at the University of Central Lancashire in the UK. Until today, he has more then 10 years experience in various sales, marketing and business development positions in global corporations as well as small and medium enterprises SME.
Apart from business, Jaka is a passionate runner, kite surfer and snowboarder.

Speaker: Digital Solution Design Canvas: Using the Innovative LEGO® SERIOUS PLAY® Methodology

The number of digital solutions and apps is growing exponentially. More and more people want to have their own apps or digital solutions. This presentation will present a tool and associated methodology, which is time efficient, money saving and proven on real projects. It was designed to help its users to combine creative ideas, new technologies and approaches – such as (AI, ML, UX, IOT, RPA) and create a unique, valuable, usable and sticky solution that will fit the needs of different types of users (personas). The “Digital Solution Design Canvas” uses the LEGO® SERIOUS PLAY® method and this empowers the users to easily innovate ideas, incorporate ultimate technologies, rethink customer experience and support their business decision making about further development.

The presentation will focus on fundamentals of LSP method on the one hand and highlight the potential of IIBA BA CCM – that will lead us from customer NEEDS to customer VALUE and EXPERIENCE – on the other hand. 

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BA-Works Business Analysis Services

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Maslak Business Center,
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Sarıyer / Istanbul – Turkey
Email: conference@baistanbul.org
Phone: +90 212 276 06 41


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