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About Emray Yayıcı

Emrah Yayici is one of the managing partners of BA-Works, Keytorc and UXservices companies. He is graduated from ODTU Industrial Engineering and International Economics departments. He started his career as a technology consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics.

He is the Author of Best Selling:
– Business Analyst’s Mentor Book : With Best Practice Business Analysis Techniques and Software Requirements Management Tips
– UX Design and Usability Mentor Book: With Best Practice Business Analysis and User Interface Design Tips and Techniques

During his career he has managed multinational and cross-functional project teams in banking, insurance, telecommunications, media, consumer electronics, and IT industries. He is now sharing his experience about business analysis, lean business transformation, business development, lean product development, customer experience design, UX design, usability testing, and quality assurance by publishing articles and books and by speaking at conferences.

He contributes to UXPA (The User Experience Professionals Association) as a member and IIBA® (International Institute of Business Analysis) as a local chapter president. He also contributed to ISTQB® (International Software Testing Board) as a former international board member.

Opening Speech: Summary of Turkey Business Analysis Report
Keynote: What if Picasso was a Business Analyst

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    Contact Us

    BA-Works Business Analysis Services

    Eski Büyükdere Street.
    Maslak Business Center, Block: A Floor: 8
    Sarıyer / Istanbul – Turkey
    Phone: +90 212 276 06 41

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