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About James Mayes

James spent his first career in talent acquisition, building tech teams for IBM, Vodafone, JP Morgan and more. After a few experiments with startups, he joined the Mind the Product founding team, initially to lead on partnerships, subsequently taking on the CEO role. Having been through a period of rapid expansion with the ProductTank meetups (covering 138 cities), the firm is now focussed on scaling up its product management training business whilst continuing to run the world’s best respected series of product management conferences.

Keynote: Where Business Analysts and Product Managers Collide!

Business Analysts have been a core part of major organisations for many years. In the digital world, Product Managers are a much newer breed. To the outsider, the roles often look very similar – so where are the differences, why do both continue to thrive – and where can they collaborate effectively to achieve truly great outcomes?

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