ANALYZE FOR CUSTOMERS: DESIGN THINKING & USABILITY
We all know that Business Analysis is a role between business and technology, targets and constraints, desirability and feasibility. Although methodology and documentation is crucial, this role highlights the skills for empathy, observation, creativity and visualization. Maybe surprisingly, these are also some main elements of design thinking process.
This session is about the human side of BA role: How can a BA be more persuasive and trustful? Why design thinking and usability is important for a successful analyst?
Erdem Turan
LC Waikiki – Business Analysis Unit Manager