Business analysis is a practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholder. But the customer needs are changing rapidly. The world is changing, technology advances are so fast, and businesses need to ‘innovate’ to remain competitive in these challenging world. Therefore, companies should change the way of they think, the way of they initiate and manage the change in their organizations. They need to adapt to change, focus on strategy, value and innovation. This brings out ‘Business Analyst 2.0′ model which defines evolving role of Business Analysts in the era of Complexity, Digitalization, Agility and User Centricity.

Pınar Cinali
BA-Works – Associate Partner

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