DIGITALIZATION AND THE CUSTOMER JOURNEY
Today, companies do feel the urge to transform digitally, thanks to their customers’ expectations and appetite for the beautifully designed and easily accessible services. Digitalization allows more interaction with the customer and any of these new digital touchpoint has a business value. However, a journey of digitalization cannot be accomplished without understanding the needs of the customer, where it is best described by a customer journey map.
In this session attendees will hear about how Anadolu Insurance Company utilizes business analysis approach in its endeavors to achieve digital transformation.
Anadolu Insurance – Digital Services Manager