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Speaker: Victoria Cupet

Regional Director Europe & Africa @IIBA

About Victoria Cupet

Victoria Cupet is a certified coach, trainer, consultant, best-selling author, and keynote speaker. She has vast experience in business analysis, process management, and project management, as well as in the personal development area.

Victoria’s deep knowledge and strong commitment are proved by more than 20 international certifications. In the business area, some of her credentials are Certified Business Analysis Professional™ (CBAP®), PMI Professional in Business Analysis (PMI-PBA), Project Management Professional (PMP), and many others.

Victoria contributed as an author for Business Analysis Body of Knowledge® (BABOK® Guide) v3.0 published by the International Institute of Business Analysis (IIBA) and as a reviewer for the Business Analysis Foundational Standard created by the Project Management Institute (PMI).

Victoria is the co-author of the bestselling book “The Road to Success” with Jack Canfield!

In 2015 and 2016 Victoria received the President’s Award (Tier 2) and Innovation Award (2016) offered by the International Institute of Business Analysis™ (IIBA®) at IIBA® Chapter Awards.

In 2016, Victoria was recognized as one of America’s PremiereExperts®.

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Speaker:Humanizing Projects!

To stay relevant in the never-ending changes in the business landscape, organization need to be flexible and to adapt fast. Rapid technological progress is forcing companies to adopt digital transformation as the main strategy.

According to Wikipedia, digital transformation is the changes associated with the application of digital technology in all aspects of human society. It is not just about disruption or technology!

The human element plays the central role in digital business transformation. It is important during the transition (collaboration, skills, culture, empowerment, etc.), as well the result of digital transformation – the improvement of the user and customer experience.

Since many business strategies are implemented using projects, integrating human focus in project management needs to be of main concern. Although project success relies heavily on the quality of the functions to be executed, we need to consider also the feelings, motivations, and engagement of the involved personnel.

In this presentation, you will learn about “Human-Focused Design,” in opposition to “Function-Focused Design.” You will find out how to use behavioral economics, neurobiology, and motivational psychology to optimize project’s results and increase customer experience.

Humans deliver projects for humans! Let’s focus on them!

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    BA-Works Business Analysis Services

    Eski Büyükdere Street.
    Maslak Business Center,
    Block: A Floor: 8
    Sarıyer / Istanbul – Turkey
    Email: conference@baistanbul.org
    Phone: +90 212 276 06 41


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