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Speech: Enterprise Agility and Personal Agility: Two Sides of the Same Coin

More people are becoming entrepreneurs. The cost (and risk) of creating a tech company has dropped due to cheap computing power and increasingly with innovations such as 3D printing. The number of start-ups being created is doubling every year. Anyone visiting Lisbon, London, Amsterdam, Berlin, Stockholm, or Istanbul will be unable to avoid the buzz of entrepreneurial activity. A new generation of risk-takers is busy creating the value of tomorrow. Many will fail. Some will try again. More and more will succeed. From the three Laws of Agile to foster Enterprise Agility to Personal Agility, focusing on what matters will prevail in a digital world. If failure breeds success, then the future is bright.

This session is relevant for all the attendees including who are new to the field.

Who is Hugo Lourenco?

Hugo is a Certified Trainer in end-to-end Product & Service delivery via Agile, Lean, Kanban, DevOps and High-Performance Teaming™.

His 17 years of experience in both the private and public sector allow him to navigate the challenge and pain of transforming mindsets, cultures and long-standing operational practices.

Hugo’s professional experience includes both entrepreneurial and operational expertise gained by running a Service Operations within the Healthcare industry, as a Project and Program Manager at Telco’s industry and Product Manager for software development within both banking and Insurance based businesses. By applying both Agile and Design Thinking methodologies Hugo has nurtured high performances teams to develop truly customer centric products. This has been assisted with his strong coaching, storytelling and facilitation skills. Hugo started in the Portuguese Marine Corps with seventeen years old and even today he keeps the same discipline, values, principles and attitude.

Hugo customizes his approaches to match the needs of each and every organization he works with, ensuring that there is strong alignment across the business when assisting with digital transformations. Hugo’s focus is to transfer his knowledge and experience as quickly as possible, minimizing any long-term dependencies. His goal is to help people design and deliver products fit for the modern digital, mobile and social world, whilst paying equal attention to the needs of customers/ end users and internal delivery staff.

Hugo is the originator of the prestigious eXperience Agile Conference, the World Agility Fórum and Agile Human Factors conferences (

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