About Janna Bastow

Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”

Keynote: The Power of Product Focus

I’ll be talking about how we transformed our company by focusing on product related objectives, most notably around improving our trial-to-paid conversion rate. We effectively found a way to quadruple our conversion rate and accelerate our growth, and in the talk, I’ll break down the steps and show how something similar can be done in any other company.

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BA-Works Business Analysis Services

Eski Büyükdere Street.
Maslak Business Center,
Block: A Floor: 8
Sarıyer / Istanbul – Turkey
Email: conference@baistanbul.org
Phone: +90 212 276 06 41


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